Cookie Time · Branding



Cookie Time required us to craft enticing branding for an experimental line of cookies, Cookie Melts. Cookie Melts are chilled cookies that complement coffee. We were involved in every step of this new product, including designing the counter-top chiller. This multi-faceted involvement meant that the designers thoroughly understood Cookie Time's intentions and goals. It also added efficiency to the project. In order to captivate Cookie Melts' target market, professional females, we designed an alluring set of logos and table talkers. An array of pithy slogans was formulated. Creating a new brand from scratch is an important task and our breadth of expertise and technical nous captured Cookie Time's vision from all angles.